Switch Fitness is a start-up fitness studio located in Elk Grove, California founded by Jamie McCalman and D’Lee Daleo. They offer a diverse range of fitness classes focused on strength in the mind as well as the body. Switch Fitness aims to help people build mental and physical strength and place emphasis on the importance of switching up your daily workout routine.
Brand Strategist, Creative Director, Graphic Designer, Photographer
Objective
Switch Fitness needed support with building awareness for their brand and wanted to portray a motivational feel and express a perception of strength in their community.
Deliverables
Website Content / Photography
Outcome
Built brand awareness through organic marketing on Instagram and their website, resulting in an increase in followers and engagement on their platforms as well as conversion of new customers.